Hey Mr. Sales Professional, do you face Sales Resistance?

Many individuals do not like being sold to. Nor do they particularly warm up to salespeople. Here are top six reasons for the same

Poor public image of salespeople. There is a prevailing public perception that sales people are unscrupulous, scheming, obnoxious, slick and smooth talkers who simply want to get the customers’ money.
An “Us-Them” selling relationship. Sales presentations and negotiations become contests between sellers and buyers. Here both parties become adversaries rather than teammates or allies. If the sales person closes the sale, the seller wins while the buyer loses. If the buyer walks away from the transaction, the seller loses.
Prior bad experience with sales people. Most buyers have had their share of sales encounters with unprofessional, manipulative, double-dealing sales people.
Salesperson’s insensitivity to customer time. Sales people know that time is money but they understand it from their own viewpoint and not from the customer’s perspective. Thus, some have difficulty respecting customer’s time.
Negativity in salespeople. Quite a number of salesmen have the habit of negative thinking. They believe that prospects do not really mean to buy. This negative attitude is likely to influence the sales transaction and relationship with the customer.
Saying no is difficult for potential customers. People do not like to be in situations where they have to say no. This is why setting a sales presentation is sometimes difficult.

About the Author

abhishekshah

Proactive, diligent and target oriented professional with accomplished experience of 11+ years across Banking & Finance Services handling Sales & Marketing, Clients Acquisition, Corporate Sales, Business Development & Relationship Management. In his last assignment he served as Vice President & Head Acquisitions at Edelweiss Capital , where he was responsible for the overall strategy and execution of Edelweiss partnerships - indirect channels and direct channel client acquisition activities. He has worked with HSBC Group as Head of Sales for their NBFC, Zonal Manager with ABN AMRO & with ICICI Bank in various capacities. He loves Technology & calls Social Media as his first love. He Loves writing!!! He holds a bachelor's degree in commerce from Delhi University and is a MBA from Institute of Management Technology, Ghaziabad. He lives in New Delhi India with his proud family and spends his free time pursuing one of his many interests, which include tinkering with gadgets & hardware, playing with his little tiger Aarav!! He calls Appitive.com as the daily Social Media Appetizer!