The Marketenomics Challenge 2011 - Crowdsourcing Event by IImNet.com

The Marketenomics Challenge 2011 – Crowdsourcing Event by IImNet.com

IImNet.com endeavors to provide an effective platform for utilizing collective intelligence for benefit of our members. Marketenomics is annual crowdsourcing event organized by IImNet.com to attract best talent available in Marketing,Strategy and Consulting domain. The event is open to present and past B-School alumni,marketing agencies and freelancers to work on a real world opportunity and problem.

More details available at http://www.iimnet.com/Marketenomics

(Registration is required, if not done already,to access the content)

Details about the event:

The Challenge is to create a comprehensive Marketing, Positioning and Strategy roadmap for an Indian Conglomerate (with annual revenue of approx. US$ 50 million) entering in Parenthood Industry.

The Indian conglomerate is diversifying in area of parenthood portal ( a social media platform which helps to capture lifecycle of a baby and associated events) with focus on:

1. Affiliate Marketing with major organizations viz. hospitals, travel portals, insurance agencies etc.
2. Providing branded discount card to parents for both e-commerce and in-store purchases
3. Others will be sent after registration at www.iimnet.com/register

The Marketenomics Challenge 2011 – Crowdsourcing Event by IImNet.com

View more presentations from Abhishek Shah

Download Presentation: slidesha.re/marketenomics11

Invitation and Registration details:

IImNet is inviting consulting/strategy/marketing students from B-Schools / Alumni’s of the premier BSchools to participate in Marketenomics 2011 event. Register the event at http://IImNet.com/Register

* Please visit http://IImNet.com/Marketenomics and see Terms and Service for more details.

Important dates:
Last date of registration : 27th Nov 2011
1st Phase Resutls : 5th Dec 2011
Final Results : 10th Jan 2012

Feedback/Questions about the event – marketenomics@iimnet.com
For more details visit – http://IImNet.com/Marketenomics

About the Author

abhishekshah

Proactive, diligent and target oriented professional with accomplished experience of 11+ years across Banking & Finance Services handling Sales & Marketing, Clients Acquisition, Corporate Sales, Business Development & Relationship Management. In his last assignment he served as Vice President & Head Acquisitions at Edelweiss Capital , where he was responsible for the overall strategy and execution of Edelweiss partnerships - indirect channels and direct channel client acquisition activities. He has worked with HSBC Group as Head of Sales for their NBFC, Zonal Manager with ABN AMRO & with ICICI Bank in various capacities. He loves Technology & calls Social Media as his first love. He Loves writing!!! He holds a bachelor's degree in commerce from Delhi University and is a MBA from Institute of Management Technology, Ghaziabad. He lives in New Delhi India with his proud family and spends his free time pursuing one of his many interests, which include tinkering with gadgets & hardware, playing with his little tiger Aarav!! He calls Appitive.com as the daily Social Media Appetizer!