“Ads must have a goal to achieve. The structure of the ad and the channel of distribution determine the content of the ad.” @Ali Anani
Beautifully explained and very well thought over presentation from a dear friend Ali Anani that explores the use of the metaphor of plant seeds dispersal to disperse ads in emulative ways.
In other words, a seed with the appropriate purpose structure, when planted in the right type of land (channel) is what yields the fruit; it was intended to produce.
Put otherwise, ads can start with great intentions, however, when planted on the wrong land (channel), may not produce the intended result, as pointed by the parable of sower – wherein – a sower disperses seed on various channels – first on the road side, then on rocky ground, then among thorns, and the seed was lost; but when the seed fell on good land, it grew up and yielded thirty, sixty, and a hundredfold.
Here is how I relate the parable of sower to your post – the sower sows the purpose seed called ad
• The seed falling on the roadside represent those who hear the “ad” but dismiss it right away.
• The seed falling on the rocks represent those who hear the “ad”, but only accept it shallowly because it does not meet all of their needs and wants.
• The seed falling on thorns represent those who hear the ad, and take it to heart, but because of competing priorities don’t act on it.
• The seed falling on good soil represent those who hear the ad, and truly act on it, causing it to bear fruit i.e. result in a sale! @CharlesPrabakar
Like seeds, ideas and content need appropriate vehicles and environment for them to flourish and prosper.
I am a Social Media addict. Creative Social Strategist, Professional presentation & pitch designer. I believe that your presentations should inform and persuade, in a way that’s easy for the audience to absorb and retain your message. My articles will cover business presentation, best practices and best of Slideshare that help you achieve these goals, with an emphasis on design approach and visual communications.
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Dear Lewis, I do not recall reading this post before. It must have passed my observation. Too late is better than never. I find your writing is of the highest quality and reflects perfectly the theme of the original presentation. Well-done