So, once in a while, there’s this idea and there are people who bring unfamiliar ideas from the familiar, introduces new concepts, new applications and new thinking. I have been a big fan of Dr. Ali Anani, his simple but radical concepts that keep questioning the status quo. The best part is the brainstorming sessions on each of his slide decks which brings new prospective to the discussion.
Dr. Anani is the Managing Partner of Phenomena Communications. This company works on the concept of “Turning “goods” to best”. This is done through advanced research techniques to extract the triggers for action, from which new creative communication ideas are developed. The use of advanced technology such as mobile marketing, 3D Mapping, Interactive Walls and LED displays are testimonials of the ability of Phenomena to capture emerging opportunities.
The philosophy of Phenomena Communications is to start local to grow global. In one year Phenomena has established office in Istanbul and very soon will open two branches in Abu Dhabi and Jeddah. Meanwhile, Phenomena has affiliated with internationally known communication companies such as TouchMagic in India. This partnership has resulted in initiating interactive marketing in Jordan for the first time.
So, here’s a dedication to Dr. Ali Anani and best of his work. Hope you enjoy!
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