Book Review | Best Practices Are Stupid | 40 Ways to Out-Innovate the Competition | Buy from Amazon.com
“So many books, so little time. I think we all know this when it comes to reading – and reviewing – books. This was also my case when I got, Best Practices Are Stupid – 40 Ways to Out-Innovate the Competition, the new book by Stephen Shapiro a few months back.
I am glad I picked up this book. I used to read lots of innovation books, but I stopped a few years back as I find more value in blog posts when it comes to insights gained versus time spent. Books are too often too long while lacking new insights and ideas.
This is not the case with this book. It is not only inviting by being fairly short. It is also well written, well organized and full of good advice.”
– Stefan Lindegaard
What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?
It’s time to innovate the way you innovate.
Stephen Shapiro is one of America’s foremost innovation advisors, whose methods have helped organizations like Staples, GE, Telefónica, NASA, the U.S. Air Force, and USAA. He teaches his clients that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition.
In Best Practices Are Stupid, Shapiro offers forty counter-intuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable, and profitable process at the heart of your company’s culture. They include:
- Hire people you don’t like. Bring in the right mix of people to unleash your team’s full potential.
- Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers.
- Don’t think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output.
- Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results.
Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.
Stephen M. Shapiro is an expert on innovation, a popular speaker, and the author of Personality Poker. He previously led a twenty-thousand-person process and innovation practice during a fifteen-year tenure at Accenture. His work has been featured in The Wall Street Journal, Newsweek, Investor’s Business Daily, Entrepreneur Magazine, and The New York Times.
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