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Tips for spotting fake online reviews during Christmas

1 year ago by in Business, The Big Idea Tagged: , , , , ,

It’s Christmas and while you’re busy shopping online, chances are you’ll see lots of user reviews on various products. While the majority of those reviews do come from real users like yourself, who are passionate enough to share their opinions on a product, many of them could be fake, left by the vendors themselves to either promote their product or, in some cases, smear competitors. But then there would be some amazing stats on the affect of fake reviews on e-commerce. What is the affect reviews has on e-commerce and how fake reviews can ruin your Christmas.

While it’s exceedingly difficult to absolutely prove that a review is faked, here are a few tips on spotting those that aren’t from real users. These will come in handy — not just today, but whenever you go shopping online.

Tips for spotting fake online reviews during Christmas | Brought to you by Yotpo

Tips for spotting fake online reviews during Christmas

I am a content strategist, designer and developer. I use my experience as a magazine art director and web editor to help publishers, marketers, non-profits and self-branded individuals tell their stories in words and images. I follow all of the technologies that relate to the content business and try to identify the opportunities and pitfalls that these technologies pose. At the same time I am immersed in certain sectors through my content practice and am always looking to find connections between the worlds of neurology, economics, entertainment, travel and mobile technology.

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