The Master of Business Administration (MBA or M.B.A.) is a master’s degree in business administration, which attracts people from a wide range of academic disciplines. The MBA is not essential for a leadership role in business—plenty of top executives got where they are by moving up through the ranks—but business school can be a great [...]

The old cliche “A picture is worth a thousand words” is put to the test again, well this time it’s a small collection of 51+ insanely creative print ads. We all are surrounded by advertisements in our everyday lives. The more creative the ad is, the greater the chance of being noticed by the public….Sometimes [...]

During the past few years, the game of marketing and advertising has changed profoundly. No matter how talented the creative team is, an agency relationship is suboptimal if it does not include high-impact digital media in its advertising mix. Digital must be a fundamental building block of the brand and advertising strategy; it can no [...]

“Ads must have a goal to achieve. The structure of the ad and the channel of distribution determine the content of the ad.” @Ali Anani Beautifully explained and very well thought over presentation from a dear friend Ali Anani that explores the use of the metaphor of plant seeds dispersal to disperse ads in emulative [...]

Are you an Advertising & Marketing professional? Here comes a presentation “Common Advertising Mistakes” from a banker! Well don’t be shocked or surprised. Check out the presentation and decide by yourself. Common Advertising Mistakes View more presentations from Abhishek Shah