In the past couple of years, it’s remarkable how many people (and companies) have begun to call themselves social marketing ’experts’. We wanted to point out the inherent fallacy in this situation. At Indelible Branding, we have two decades of marketing experience. We’ve also been deeply involved with social marketing – from research and strategy, [...]

The world is anticipating Facebook to file for an initial public offering this week, and most indicators point to $10 billion in stock and a valuation at over $100 billion. Here are some of the key points about FB that you should know: 1. There had been leaked documents and plenty of speculation, but now [...]

Barracuda Labs analyzed 2,884 active Facebook accounts to determine the differences between authentic ones and fake pages created by scammers and spammers.

Every day we are filling the Internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass? Did you know that when you die your family can request a copy [...]

THE RUMOR IS that sometime this year the young Mr. Mark Zuckerberg will be richer than . . . well, not Bill Gates, but richer than the late Steve Jobs. It will be the result of the first public offering of stock for Facebook–the business, web site, and cultural phenomenon created by Zuckerberg. Investors talk [...]