In the past couple of years, it’s remarkable how many people (and companies) have begun to call themselves social marketing ’experts’. We wanted to point out the inherent fallacy in this situation. At Indelible Branding, we have two decades of marketing experience. We’ve also been deeply involved with social marketing – from research and strategy, [...]

Every day we are filling the Internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass? Did you know that when you die your family can request a copy [...]

Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it’s time to get social outside social media, because people expect us to. Be aware of the social consumer … Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India. – Nick [...]

Three Million Smiles by HootSuite. HootSuite user based has increased to three million users. And this happened only 6 months after hitting two million users. The tool, which launched in December 2008, previously hit 2 million users in July 2011 and signed up another million individuals and brands in six months. Since HootSuite’s two millionth [...]

Facebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. Social media has become a pervasive part of culture and digital life all around the world. It’s essential that brands understand how their [...]