In the past couple of years, it’s remarkable how many people (and companies) have begun to call themselves social marketing ’experts’. We wanted to point out the inherent fallacy in this situation. At Indelible Branding, we have two decades of marketing experience. We’ve also been deeply involved with social marketing – from research and strategy, [...]

Ali Anani shows in this presentation the value of Twitter in strategy and strategic planning. Strategy is knowing where you stand and why before deciding on your future destination (where you are going). The gap between the present and the envisaged future may be covered by drawing SMARTER goals. Twitter as the presentation illuminates lays [...]

Every day we are filling the Internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass? Did you know that when you die your family can request a copy [...]

Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it’s time to get social outside social media, because people expect us to. Be aware of the social consumer … Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India. – Nick [...]

Three Million Smiles by HootSuite. HootSuite user based has increased to three million users. And this happened only 6 months after hitting two million users. The tool, which launched in December 2008, previously hit 2 million users in July 2011 and signed up another million individuals and brands in six months. Since HootSuite’s two millionth [...]