Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media is how audiences are spending their time and where marketers are spending their money. As a result, online opportunities have taken top priority in the media mix.
In effect, a new breed of Mad Men emerged to start boutique agencies that fueled a creative revolution and brought a new value system to the business. Find out in this excellent infographic How Social Media Changed the AD Game / The Emergence of the new AD game; Thanks to Social Media! by mdgadvertising.com
Emily Wilson is the associate editor of marketing and media for Appitive, where she covers digital marketing news, the fashion industry and the evolving media landscape. Emily joined the Appitive family in July 2011. She calls herself as a Passionate Social Media Diva, is an Int'l Social Media Speaker & Trainer. Emily is a graduate of Ambrose University College, where she received her B.A. in English with Honors.
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