Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media is how audiences are spending their time and where marketers are spending their money. As a result, online opportunities have taken top priority in the media mix.
In effect, a new breed of Mad Men emerged to start boutique agencies that fueled a creative revolution and brought a new value system to the business. Find out in this excellent infographic How Social Media Changed the AD Game / The Emergence of the new AD game; Thanks to Social Media! by mdgadvertising.com
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