Ogilvy’s Associates program asks its applicants in a creative exercise to answer “what makes you creative?” Here’s my answer.
Opted for the PowerPoint format since in the corporate setting, we’re about presenting and conveying information through images. But we cannot be boring. Not only do I want to show that I can be in the setting to present my ideas to team members and clients, but that I want to go the route that others may not have chosen as their “creative option.”
In addition, taking a look at the colour palette, you’ll be quick to notice that I’ve picked up some colours from the Ogilvy Associates page – the deep red and light grays (that are almost white). I think about complementing in terms of call (you) and response (me).
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