Ali Anani is using his scientific background to explain business and social phenomena. In his presentation entitled SNA (Social Network Analysis) of Blue Ocean Strategy (BOS) he provides a new concept to see the tree and forest together. He uses the canvas of social network to study many managerial tools such as teamwork, Balanced Scorecard (BSC), BOS and their interactive feedback. In a likewise manner, he discusses emotional laddering. These are all important managerial tools, and the presentation gives for the first time a pictorial picture of their interactions.
Dr. Anani, who is the manager of Phenomena Communications, is known for his creative ideas. This is what attracted him to co-establish Phenomena Communications because it is a fertile land for creative ideas.
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