The Bitter Better Factor

Dr. Ali Anani coins a new factor, which he termed The Bitter Better Factor (BBF) and which carries the title of a slideshare presentation that he uploaded recently. Dr. Anani ably discusses managerial decisions such as promotions and incentives that lead to poorer performances. The presentation shows that the main reason for this factor is the negligence of the emotional needs that are associated with the physical attributes of these managerial decisions. Physical improvements including financial improvements create new emotional needs in the future. The financial motives fall short of satisfying the fulfillment of emotional needs. Thus, managerial decisions tend to turn sweet lemon into a sour one, as the presentation states.

The bitter better factor

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About the Author

abhishekshah

Proactive, diligent and target oriented professional with accomplished experience of 11+ years across Banking & Finance Services handling Sales & Marketing, Clients Acquisition, Corporate Sales, Business Development & Relationship Management. In his last assignment he served as Vice President & Head Acquisitions at Edelweiss Capital , where he was responsible for the overall strategy and execution of Edelweiss partnerships - indirect channels and direct channel client acquisition activities. He has worked with HSBC Group as Head of Sales for their NBFC, Zonal Manager with ABN AMRO & with ICICI Bank in various capacities. He loves Technology & calls Social Media as his first love. He Loves writing!!! He holds a bachelor's degree in commerce from Delhi University and is a MBA from Institute of Management Technology, Ghaziabad. He lives in New Delhi India with his proud family and spends his free time pursuing one of his many interests, which include tinkering with gadgets & hardware, playing with his little tiger Aarav!! He calls Appitive.com as the daily Social Media Appetizer!