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February 20, 2012
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Men are from Foursquare, women are from Facebook

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Written by: emilywilson
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Men are from Foursquare, women are from Facebook

This presentation has a tongue-in-cheek title but it’s about something important: Relationships. The relationships between men, women, and social media and the relationships we have with brands in social media

While both men and women are highly active in social networks, we have identified 5 trends that show different online behaviours reflecting offline preferences. Understanding these can help shape successful digital strategy and delivery.

Men are from Foursquare, women are from Facebook
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About the Author

emilywilson
Emily Wilson is the associate editor of marketing and media for Appitive, where she covers digital marketing news, the fashion industry and the evolving media landscape. Emily joined the Appitive family in July 2011. She calls herself as a Passionate Social Media Diva, is an Int'l Social Media Speaker & Trainer. Emily is a graduate of Ambrose University College, where she received her B.A. in English with Honors.
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