It’s easy to think of thelatest startup like a pimple in themiddle of your forehead: you wake up one morning and it’s all you can see. And then, one day, for no specific reason . . . it’s gone.
There will always be special individuals who find exceptional ways to kill their business, like setting fire to your parent’s garage, destroying the code as well as the backups. But the majority of startups fail in far more mundane ways.
Here are the key reasons I’ve seen why most startups fail … and ways to avoid making the same mistakes.
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