Creative ideas are the colored beads filling a cylinder with mirrors. A kaleidoscope is a cylinder with mirrors containing loose, colored objects such as beads or pebbles and bits of glass. As the viewer looks into one end, light entering the other creates a colorful pattern, due to the reflection off of the mirrors.
This is the reality as ideas show different perspectives of an issue. Dr. Anani has shown this in many of his presentations.
In his last presentation “The Chemistry of Story Telling”. He shows the relationship between chemical reactions and writing business stories. Just think about it: if you want your customer to react to your brand then why not learn from chemical reactions. This is a subtle view and the graphics in the presentation show this relationship clearly. Reactants have to be oriented to react. Your brand story has to be oriented to the customer to effectuate him, Poor reactions produce undesirable products; so are bad stories as the reactions of customers may yield negative feelings. The types of reactants decide on the type of reaction vessel used; so are poorly packaged brand stories. All reactions have to be excited to the transition state to yield products. Catalysts lower the energy of the transition states and the reaction gets faster. Influencers such as influencing people or emotions reduce the time for your customers to react to your story.
Indeed, the more colored beads we have, the greater and more interesting our Kaleidoscope is.
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