Ali Anani shows in this presentation the value of Twitter in strategy and strategic planning. Strategy is knowing where you stand and why before deciding on your future destination (where you are going). The gap between the present and the envisaged future may be covered by drawing SMARTER goals. Twitter as the presentation illuminates lays a strong foundation for determining where you stand and draws the gap realistically. The potential application of Twitter in strategic planning id therefore of overriding value.
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