Twitteronomics in the Twitterosphere is definitely tongue twister. Twitter holds a very important place in the Social Media space.

The “cocktail party” of social media sites, Twitter is a blogging site where communications are limited to 140-character messages called Tweets. On Twitter, people acquire followers either by asking those they already know to follow them or by following others in the hope that they reciprocate.

Finding people on Facebook or Twitter is a great way to stay in touch with people after meeting them at a business function. An addictive site for busy people, Twitter allows members to succinctly share useful content. Those who do so consistently will have their followers checking daily for their next Tweet. As with the content, quality is always better than quantity in terms of Twitter followers; it is better to have fewer committed and qualified followers than many disinterested ones.

Twitter also has a host of applications that make it very versatile. Some recommended particularly for businesses are SocialOomph.com, allowing users to load Tweets in advance and schedule them over days or weeks; TinyURL.com, generating a unique, smaller link to Tweet links to sites, articles or videos; Twibes.com, a place to meet people with similar interests; TweetDeck.com, a way to manage Twitter connections; TweetBeep.com, allowing a business to know when it is being discussed; and NearbyTweeets.com, letting users find events close to them geographically.

Using Twitter for Business:

1. Share quick, “actionable” pieces of advice that relate to one’s company or area of expertise–stress reduction, saving money, diet, living green, etc.
2. Publicize a “deal of the day” or reward followers with a deal or content exclusive to them.
3. Invite followers to an event or alert them to last minute changes or cancellations.
4. Watch Trending Topics to find out where the most buzz is and join the conversation with new information or insight. Use a hashtag (#) in front of a keyword in a Tweet to make it searchable on Twitter.
5. Follow competitors to stay abreast of what they are doing.
6. ReTweet quality posts by colleagues, opinion leaders, or relevant videos, blogs, or articles.
7. Tease followers with a portion of an article and provide a link to the rest.
8. Generate discussion with a poll or trivia contest.

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