It’s easy to call Facebook the social network of the past. It’s harder to build the social network of the future. Below is a brief run through of some of the main differences/similarities of the two’s product offering;
- Google+ has no advertisements (yet) – This is good news for businesses as the clean interface avoids the clutter of brand messages that may distract users from your posts. Although Google + is still considered to be in its infancy stage of development, it may look for ways to monetize as it grows especially with its already thriving product of ‘Google Ad words.’
- Facebook users should be quite comfortable with Google+- The layout is similar. Comment streams run down the centre of the page, flanked by groups on the left and friend suggestions on the right. Chat windows appear in the bottom-right corner, just as on Facebook.
- Google+ seems to post a lot more posts than Facebook where it only displays a portion of your posts to your followers. With Google + you can post to particular circles as well as post publicly to the entire G+ community.
- By no means did Google+ invent video chatting- But Google Hangouts provides a smart way to connect with your audience in real time across the world, equipped with effects and an intelligent interface.
- Google certainly does have a product advantage as it has announced early last year it will share user data across all of its products- this is said to create a seamless and slick experience for users and increase Google +’s users overnight.
Here’s an infographic animation describing the differences between facebook and g+, their advantages over the other in market size, technology and community.
Facebook vs Google+ – What’s Trending?
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