In the past couple of years, it’s remarkable how many people (and companies) have begun to call themselves social marketing ’experts’. We wanted to point out the inherent fallacy in this situation. At Indelible Branding, we have two decades of marketing experience. We’ve also been deeply involved with social marketing – from research and strategy, [...]

Every day we are filling the Internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass? Did you know that when you die your family can request a copy [...]

Most people think that the use of Twitter and Facebook for customer service is about monitoring the comments that customers make about a company’s products. If there are negative comments posted, the company responds. To take it a step further, some companies are being proactive and pushing content through social media channels. The content is [...]

I Love You More Than My Dog Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad By Jeanne Bliss “Believe in this book!””from the Foreword by Colleen Barrett, president emeritus, Southwest Airlines What makes the difference between having customers who like you and customers who love you? Lots of businesses are respected, [...]

You would love this one for sure. An amazing infographic which tells you what happened when Social Media Sites Were Your Neighbors?