This presentation has a tongue-in-cheek title but it’s about something important: Relationships. The relationships between men, women, and social media and the relationships we have with brands in social media While both men and women are highly active in social networks, we have identified 5 trends that show different online behaviours reflecting offline preferences. Understanding [...]

In the past couple of years, it’s remarkable how many people (and companies) have begun to call themselves social marketing ’experts’. We wanted to point out the inherent fallacy in this situation. At Indelible Branding, we have two decades of marketing experience. We’ve also been deeply involved with social marketing – from research and strategy, [...]

The world is anticipating Facebook to file for an initial public offering this week, and most indicators point to $10 billion in stock and a valuation at over $100 billion. Here are some of the key points about FB that you should know: 1. There had been leaked documents and plenty of speculation, but now [...]

Every day we are filling the Internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass? Did you know that when you die your family can request a copy [...]

Countless successful social media campaigns prove that a great return from social can actually be achieved. So why aren’t more companies reporting great results from their initiatives? We answer some of these questions in the “4 Pillars Of Social Media Success” white paper, available at http://www.ubervu.com The Infographic showcases some of the key insights found [...]