Landing Page Optimization is an internet marketing strategy in which different layouts of a webpage are compared and tested for performance. The end game is to determine which version leads to the best conversion of traffic to sales for your website. In this infographic we illustrated the concept of comparing different Calls-to-Action using a fork in the road with 3 similar, yet slightly different billboards.
In the embedded case study, Consorte Marketing produced a 39% lift in conversion for users to add tuxedos and other formal wear and accessories to their shopping carts on FfinetTuxedos.com, by removing one of the two competing CTAs on the homepage. Consorte Marketing specializes in ecommerce marketing, including SEO, SEM, Affiliate Program Management, Reputation Management and Landing Page Optimization.
Brought to you by consortemarketing.com
Thomas Brown is a regular blogger on Start-ups, Social Media,Social networking, Business Plan, Strategic Planning & a lot more! He is a Master of Science in Information Technology from Rochester Institute of Technology and currently pursing MBA from one of the top B-School in US.
Design and Developed by WPoets
Hi, thank you for reproducing my infographic on your website and crediting Consorte Marketing as the source.