The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.
With the amount of hype around Big Data it’s easy to forget that we’re just in the first inning. More than three exabytes of new data are created each day, and market research firm IDC estimates that 1,200 exabytes of data will be generated this year alone.
The use of big data will become a key basis of competition and growth for individual firms. From the standpoint of competitiveness and the potential capture of value, all companies need to take big data seriously. In most industries, established competitors and new entrants alike will leverage data-driven strategies to innovate, compete, and capture value from deep and up-to-real-time information.
This infographic shows the impact Big Data can have on sales. Sales reps search as many as 15 different sources to find information on prospects before making a call. Traditional CRM is not designed for a social, Big Data world.
Big Data and Why it’s such a Big Deal for Sales | Brought to you by LatticeEngines
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